Who We Are
The Founders
Investor · Growth Builder · Board Partner
Sangeeta Desai
Sangeeta Desai is an investor with deep operating experience building and scaling consumer-facing, content- and experience-driven businesses across international markets organically and through acquisitions.
Her career spans senior leadership roles in global media and entertainment companies, where she has led growth, transformation, and expansion in both developed and emerging markets. She has held executive roles including Group COO and CEO of Emerging Markets at Fremantle, CEO of OSN, COO of HIT Entertainment, and President and Board Director of Anton, working at the intersection of brand, audience, and commercial strategy to build durable, high-quality businesses.
Sangeeta began her career in investment banking at Goldman Sachs and JPMorgan, before becoming a Principal at Apax Partners, investing globally in media businesses. She has also served as a non-executive director at Boatrocker Media, Ocean Outdoor, Mopar Media, and OSN.
She now focuses on partnering with founders of experience-led businesses to help them scale thoughtfully, strengthen customer loyalty, and create long-term value.
Operator · Builder · Transformation Partner
Nnenna Ilomechina
Nnenna Ilomechina is an experienced operator, CEO, COO and transformation leader with over 25 years' experience helping businesses scale through growth, complexity, and change. She has worked across technology, digital, media, and professional services, partnering closely with founders, boards, and investors to turn strong propositions into resilient, scalable businesses.
She has held senior operational leadership roles including CEO of Crownpeak, a private-equity-backed enterprise SaaS company, and Global COO of Dentsu International, overseeing operations across more than 70 markets. In these roles, Nnenna focused on enabling scale through clear strategy, simplified operating models, faster execution, and strong leadership cultures, delivering growth and EBITDA improvement.
Earlier in her career, Nnenna held senior roles at Accenture Strategy, AlixPartners, and Sapient (Publicis Sapient), advising multinational and PE-backed businesses across sectors on growth, operational improvement, and technology-enabled transformation.
She is known for bringing structure without bureaucracy and ambition without ego, and now partners with founder-led experience and lifestyle businesses to help them grow sustainably while preserving the human connection at their core.